Job Description

At Ketone-IQ, we're revolutionizing the way the world thinks about energy. Our cutting-edge approach to fueling the body transcends conventional expectations, pushing the boundaries of what's possible. We're the trusted choice of elite endurance athletes, special operators, and high performers across diverse fields from cyclists conquering the Tour de France to EMTs working double shifts on the front lines.

In 2019, our innovative ketone nutritional superfuel caught the attention of the US Department of Defense SOCOM, securing a $6MM contract to power their elite forces. But our ambitions don't stop there. We're on a mission to disrupt the entire energy market, bringing our high-performance fuel to everyone, from professional athletes to busy professionals and active individuals.

Ketone-IQ is High Performance Energy. Were changing the way people fuel and rapidly expanding as we lead the ketone movement and we're looking for a passionate, driven individual to join us on this exciting journey.

Who you are:

Were looking for an Instagram / TikTok creator masquerading as a social media manager. If you live in CapCut, dream in hooks, and know how to turn a good idea into a great series, youll thrive here. Social video strategic mindset is a must. Community is a plus. But your #1 job is to make scroll-stopping content that engages audiences and seeds our product on the daily.

What youll do

• Ship daily video content (YT Shorts/ IG Reels/TikTok) with platform-native edits, captions, and thumb-stopping hooks.
• Build repeatable series (recurring formats, running gags, tune-in next episode energy) that create appointment viewing and drive follower count.
• Capture and edit founder-led clips, athlete/creator collabs, UGC remixes, and timely trend takes.
• Own the content calendar and publishing cadence; test, learn, and iterate fast.
• Write clean, on-brand copy: hooks, lower-thirds, CTAs, and comments that actually get replies.
• Pull analytics monthly; turn shares, remixes, watch-time, and saves into actionable edits .
• Manage lightweight community touchpoints (pin comments, reply with videos, DM coordination).
• Coordinate shoots (run-and-gun, man on the street, or product studio shoots), talent, and basic sound/lighting.

You might be a fit if you

• Have a reel/portfolio of native social video that performs (please include links).
• Edit quickly (CapCut, IG Edits, or Premiere) and know your way around audio cleanup, speed ramps, subtitles, and thumbnails.
• Understand creators, fitness culture, and performance-minded audiences.
• Are allergic to boring. You test 10 hooks before lunch and kill the weak ones.
• Comfortable on set and on Slack. Low-ego, high-ownership.

Nice-to-haves

• Youve grown a brand or creator channel past 7-figure monthly impressions .
• Basic graphics (Canva), podcast clip workflow, or live capture.
• Experience with athletes, coaches, or wellness influencers.

What success looks like (KPIs)

• 3 increase in average views per video by Day 90 (baseline measured in Week 1).
• 2,500,000 organic impressions/month by Day 90 across IG/TT/YouTube.
• Launch at least one high-retention series (avg. retention 50% on 3060s videos).
• Weekly cadence: 57 posts/week across primary channels, plus 35 story pieces.

Tools we use

Premiere, CapCut, Edits, Frame.io, Air, DropBox, Monday.com, Google Drive, Notion, Canva, YouTube Studio, Meta/TikTok analytics, Meta Ad Manager, Motion, MagicBrief.

How to apply

Send links: portfolio/reel, 3 posts you shipped that performed well, and one paragraph pitching a series youd build for Ketone-IQ (title, premise, episode list, sample hook).

Qualifications and Experience:

• 2+ years of experience as a social media manager
• Prior experience managing social accounts at a CPG Brand
• Familiarity with the Health and Wellness space, nutrition, bio-hacking.
• Experience growing a small brand through social engagement, platform specific outreach.
• Advanced proficiency across social media platforms.
• Excellent understanding of each social platforms nuances and syntax.
• Ability to manage multiple projects and prioritize effectively in a fast-paced, dynamic environment.
• Experience working in the CPG industry, with a strong understanding of CPG social media best practices.

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